| 方琪,李欣,管佩钰,笪文武,唐强虎,张耀元,刘洋.检验医学科技期刊内容基于新媒体二次转化的模式及效果研究.编辑学报,2024,36(5):539-543 |
| 检验医学科技期刊内容基于新媒体二次转化的模式及效果研究 |
| Study on the model and effects of secondary transformation of content from scientific journals in laboratory medicine using new media |
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| DOI：10.16811/j.cnki.1001-4314.2024.05.014 |
| 中文关键词: 检验医学 科技期刊 新媒体 内容 二次转化 |
| 英文关键词: laboratory medicine scientific journals new media content secondary transformation |
| 基金项目:*中国科技期刊编辑学会2023—2024年度基金项目(cessp-2023-C-21)；2023年度中国科技期刊卓越行动计划选育高水平办刊人才子项目——青年人才支持项目(2023ZZ0529163)；重庆市科技期刊编辑学会2022年度科研项目(CQKJQKXH2022002)；重庆市高校期刊研究会2022年度“渝编·仁和基金”(CQLX2022-5) |
| 作者 | 单位 | | 方琪 | 重庆市卫生健康统计信息中心期刊部新媒体中心,401120,重庆 | | 李欣 | 上海市临床检验中心《检验医学》编辑部,200126,上海 | | 管佩钰 | 重庆市卫生健康统计信息中心期刊部新媒体中心,401120,重庆 | | 笪文武 | 重庆市卫生健康统计信息中心期刊部新媒体中心,401120,重庆 | | 唐强虎 | 重庆市卫生健康统计信息中心期刊部新媒体中心,401120,重庆 | | 张耀元 | 重庆市卫生健康统计信息中心期刊部《国际检验医学杂志》编辑部,401120,重庆 | | 刘洋 | 北京协和医院《协和医学杂志》编辑部,北京,100730 |
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| 摘要点击次数: 11 |
| 全文下载次数: 20 |
| 中文摘要: |
| 无论传统纸媒还是新兴媒体,均提倡“内容为王”。在媒体融合时代背景下,科技期刊内容如何通过新媒体的模式进行转化,以促进其内容传播,提升科技期刊文章的影响力,是当下科技期刊面临的共同难题。鉴于此,本研究依托拥有60余万关注用户的检验医学新媒体对国内3本中国科技核心期刊来源检验类期刊的“基础研究”“共识与指南”“述评与综述”“临床经验”“个案报道”5大类内容的20篇优秀文章,通过“重塑标题”“逻辑重构”“突出重点”“简化内容”4步法,基于新媒体进行二次转化,并收集二次转化后文章阅读量、转化前后官网阅读量、转化前后官网和知网原文下载量。发现二次转化的文章平均阅读量高达11 557.7次、官网原文平均阅读量转化后较转化前提升63.6%、官网和知网原文下载量转化后较转化前提升85.9%。对“责任编辑”“原作者”“行业读者”的访谈均表示认可二次转化的价值。故新媒体的内容不能简单照搬科技期刊的原有内容,唯有以用户的实际阅读需求为导向,进行内容二次转化,才能让科技期刊内容得到更好的传播,同时,也能进一步提升科技期刊的影响力。 |
| 英文摘要: |
| Whether it’s traditional media or new media, both advocate that “content is king”. In the context of the era of media integration, how to transform the content of scientific journals through new media modes to promote their dissemination, and even increase the citations of scientific journal articles, is a common problem faced by current scientific journals. Based on this, this study relies on the new media in laboratory medicine with more than 600 000 users to select excellent articles from three domestic Chinese science and technology core journals in the field of medical examination. Through the four-step method of “reshaping the title” “logical reconstruction” “highlighting the key points” and “simplifying the content”, the five types of content in scientific journals, namely “basic research” “consensus and guidelines” “commentary and review” “clinical experience” and “case report” are transformed. The reading volume of the articles after transformation, the reading volume of the official website before and after transformation, and the download volume of the original text on the official website and CNKI before and after transformation are collected. It was found that the average reading volume of the transformed articles reached 11 557.7 times, the average reading volume of the original text on the official website increased by 63.6% after transformation, and the download volume of the original text on the official website and CNKI increased by 85.9% after transformation. The “responsible editor” “original author” and “industry readers” all recognized the value of secondary transformation in interviews. Therefore, the content of new media cannot simply copy the original content of scientific journals. Only by orienting the secondary transformation of content according to the actual reading needs of users can the content of scientific journals be better disseminated, and at the same time, the influence of scientific journals can be further enhanced. |
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